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Privacy Policy

Effective date
12 September 2026
Last updated
12 September 2026
Operator
MUST Market, Iyunga, Mbeya, Tanzania
Contact
hassani@mustmarket.store

MUST Market (“MUST Market,” “we,” “us,” or “our”) operates a student-focused digital marketplace and the Msosi Fasta campus food-ordering service. Our operating address is Iyunga, Mbeya, Tanzania. For privacy questions, requests, or complaints, contact hassani@mustmarket.store.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal data when you use mustmarket.store, our marketplace, Msosi Fasta, account features, reward and referral features, communications, and related services (together, the “Services”).

By using the Services, you acknowledge that you have read this Policy. Where the law requires consent, we will ask for consent separately or rely on another lawful basis permitted by applicable law.

1. Who this Policy applies to

The Services are intended for people aged 18 or older. We do not knowingly invite or intentionally collect personal data from children under 18. If you believe a person under 18 has submitted personal data to us, contact us at hassani@mustmarket.store so that we can investigate and take appropriate action.

The Services are designed primarily for students connected with Mbeya University of Science and Technology (“MUST”), but approved businesses, restaurants, food vendors, delivery providers, and other service providers may use relevant vendor features. This Policy applies to customers, buyers, sellers, vendors, restaurants, delivery participants, visitors, and account holders.

2. Data controller and service providers

MUST Market determines the purposes and means of processing personal data for the Services and may act as a data controller or equivalent responsible entity under applicable Tanzanian data-protection law. We may also use service providers as processors or service providers to host, secure, authenticate, communicate, store, analyze, and operate the Services.

We will not appoint a formal Data Protection Officer or claim regulatory registration in this Policy unless that appointment or registration has actually been completed. We will update this Policy if our legal structure, registration status, or responsible privacy contact changes.

3. Personal data we collect

  • Identity and account data

    Name, email address, profile image, university identity information, login provider information, and account identifiers.

  • Contact data

    Phone number, WhatsApp number, email address, and preferred contact details.

  • Campus and delivery data

    Hostel, room or delivery location, nearby landmark, pickup information, and campus-related location details that you provide.

  • Marketplace data

    Listings, product titles, descriptions, prices, category, condition, images, seller information, messages, reports, and transaction-related communications.

  • Food-order data

    Food items, restaurant or vendor selected, order details, delivery information, phone number, order status, complaints, and payment-related status.

  • Payment data

    Mobile-money provider, payment reference, transaction status, amount, currency, and limited payment metadata. We aim not to store mobile-money PINs or full financial authentication credentials.

  • Rewards and referral data

    Streak activity, reward points, referral link or code, inviter and referred-user relationship, qualifying order status, coupon or reward redemption, and eligibility records.

  • Communications

    Messages sent to us, customer-support requests, WhatsApp conversations where shared with us or our vendors, feedback, and reports.

  • Device and technical data

    IP address, browser type, device identifiers, operating system, language, approximate location inferred from technical data, timestamps, pages viewed, referring page, crash information, and security logs.

  • Cookies and similar technologies

    Session identifiers, authentication state, preferences, analytics information, and security-related identifiers.

  • User-generated media

    Photos and other files uploaded for listings, profile information, restaurant information, menus, or support.

Please do not submit unnecessary sensitive information, passwords, mobile-money PINs, national identification numbers, medical information, or private information about another person through a listing, message, image, or support channel.

4. How we collect data

We collect information directly when you create or use an account, browse or post a listing, order food, communicate with a seller or vendor, submit a support request, join a rewards or referral programme, subscribe to communications, or contact us.

We may collect information automatically from your browser or device through server logs, cookies, analytics tools, and similar technologies. We may receive limited information from authentication providers such as Google or a university identity system when you choose to use those services. We may also receive order or delivery status from independent restaurants, food vendors, delivery providers, payment providers, and other service partners.

5. Why we use personal data

We may use personal data to:

  1. Create, authenticate, maintain, and secure accounts;
  2. Provide the marketplace, including publishing listings and helping buyers and sellers communicate;
  3. Facilitate Msosi Fasta menus, orders, vendor communication, payment status, and delivery coordination;
  4. Connect customers with independent restaurants, food vendors, sellers, and delivery participants;
  5. Process mobile-money payments through applicable payment providers and reconcile payment records;
  6. Provide customer support, respond to complaints, investigate reports, and resolve disputes;
  7. Operate, calculate, administer, and audit experimental or future day-streak, reward-point, referral, coupon, and promotional programmes;
  8. Detect fraud, abuse, manipulation, prohibited listings, account compromise, spam, and other security or policy violations;
  9. Improve usability, reliability, performance, safety, and features;
  10. Send service messages, order updates, security notices, and account notices;
  11. Send marketing or promotional communications where permitted and where you have not opted out;
  12. Comply with applicable laws, lawful requests, court orders, regulatory requirements, and tax or accounting obligations; and
  13. Establish, exercise, or defend legal claims and protect the rights, safety, and property of MUST Market, users, vendors, and the public.

We will not use personal data for a materially incompatible purpose without providing an appropriate notice or obtaining consent where required.

7. Sharing and disclosure

  • Sellers and buyers

    To enable marketplace communication, fulfilment, safe transactions, and reporting.

  • Independent restaurants and food vendors

    To prepare and fulfil Msosi Fasta orders, respond to customer issues, and coordinate delivery.

  • Delivery providers or riders

    To complete delivery and contact the customer where necessary. At present delivery may be handled by vendors; MUST Market may hire or coordinate riders in the future.

  • Payment providers

    To initiate, confirm, reconcile, investigate, or refund mobile-money transactions where supported.

  • Authentication providers

    To authenticate accounts when you select Google, university, or another login method.

  • Hosting, database, storage, analytics, communications, and security providers

    To operate the technical infrastructure and protect the Services.

  • Professional advisers and insurers

    To obtain legal, accounting, compliance, security, or insurance support subject to appropriate confidentiality.

  • Authorities and legal recipients

    Where required by law, legal process, public safety, fraud prevention, or protection of rights.

  • Business successors

    In connection with a merger, restructuring, financing, sale, or transfer of all or part of the Services, subject to appropriate safeguards.

We do not sell personal data as a business model. We do not disclose personal data to unrelated third parties for their independent direct marketing unless you have been informed and have provided the required consent.

8. Marketplace and public listings

If you publish a marketplace listing, some information may be visible publicly or to other users, including the product title, description, price, category, condition, location area, listing image, seller display name, and listing date. Do not publish your private address, financial credentials, passwords, or another person’s personal data.

A buyer or seller may contact you through WhatsApp or another communication channel. Once you communicate directly with another user, that person may process information independently of MUST Market. Review the privacy practices and security settings of those services and do not share information that you do not want the other participant to have.

9. Msosi Fasta and independent vendors

Msosi Fasta listings and orders may be fulfilled by independent restaurants and food vendors rather than by MUST Market. We may share the customer’s name, phone number, food order, delivery location, payment status, and relevant instructions with the vendor or delivery participant to fulfil the order.

Independent vendors may have their own legal and privacy responsibilities. We expect them to use customer data only for legitimate fulfilment, support, safety, and legal purposes and not for unrelated marketing without an appropriate lawful basis.

10. Mobile-money payments

MUST Market currently supports mobile-money payments only and does not accept cash for applicable paid orders. Payment processing may involve third-party mobile-money or payment providers. We may receive payment status, transaction reference, amount, currency, and related metadata, but we do not intend to collect or store your mobile-money PIN.

Payment providers may process information under their own terms and privacy notices. Payment disputes, reversals, failed payments, and refunds may require us to share relevant order and payment references with the provider and the vendor.

11. Rewards, streaks, referrals, and promotions

Day streaks, reward points, referrals, coupons, free-soda promotions, and similar features may currently be experimental and may become active or change in the future. We may collect activity and eligibility data needed to prevent abuse and determine whether a qualifying action occurred.

Unless a specific promotion states otherwise, rewards are not cash, are not transferable, are not guaranteed, have no independent monetary value, and may expire or be cancelled if obtained through fraud, duplicate accounts, self-referrals, chargebacks, cancelled orders, prohibited conduct, or technical error. We may change or discontinue a programme prospectively, subject to applicable law and any specific terms published for a promotion.

12. Cookies and analytics

We may use essential cookies and similar technologies for authentication, security, session management, preferences, and core functionality. We may use analytics or performance tools to understand how the Services are used and improve them. Where required, we will request consent for non-essential cookies and provide appropriate controls.

You can control cookies through your browser settings. Disabling essential cookies may prevent login, ordering, referral attribution, or other features from functioning.

13. Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Policy, including account operation, order and payment records, rewards and referral audit records, customer support, fraud prevention, legal claims, tax/accounting obligations, and dispute resolution.

Retention periods depend on the type of data, the sensitivity and volume of the information, whether an account remains active, legal requirements, and legitimate operational needs. When data is no longer needed, we will delete, anonymize, or securely dispose of it, subject to lawful exceptions.

14. Security

We use reasonable technical and organizational safeguards appropriate to the nature of the data and the risks involved. These may include access controls, authentication, encryption in transit where supported, logging, backups, vendor controls, least-privilege access, and procedures for incident response.

No internet service is completely secure. You are responsible for protecting your account credentials, device, mobile phone, and mobile-money authentication information. We will not ask you to disclose your mobile-money PIN or account password through an unsolicited message.

If we become aware of a personal-data incident, we will investigate, take reasonable remedial steps, and make notifications where required by applicable law.

15. International transfers and third-party services

Some service providers, hosting systems, authentication providers, analytics providers, messaging platforms, or payment providers may process data outside Tanzania or in jurisdictions different from your own. Where applicable, we will use appropriate contractual, organizational, or legal safeguards and provide information required by applicable law.

Third-party websites and services linked from MUST Market, including WhatsApp, Google, social media, mobile-money providers, restaurants, and delivery services, are governed by their own terms and privacy notices. We are not responsible for the independent practices of third parties.

16. Your privacy rights and requests

Subject to applicable Tanzanian law and lawful limitations, you may have rights to request information about processing, access a copy of personal data, correct inaccurate data, request deletion or restriction, object to certain processing, withdraw consent, request portability where applicable, and complain to the relevant supervisory authority.

To make a request, email hassani@mustmarket.store with the subject “Privacy Request”. Explain the request, identify the account or information concerned, and provide reasonable information to help us verify your identity. We may request additional verification to protect against unauthorized disclosure.

We aim to respond within the period required by applicable law. We may retain limited information where necessary for legal compliance, security, fraud prevention, payment reconciliation, dispute resolution, or establishment or defence of legal claims.

You may also contact the Personal Data Protection Commission where you believe your rights have been infringed or a complaint has not been resolved. The relevant contact details should be confirmed from the Commission’s current official channels.

17. Marketing choices

You may unsubscribe from non-essential marketing messages by using the unsubscribe option where provided or by contacting hassani@mustmarket.store. Service, security, account, payment, and order communications may still be sent where necessary to provide the Services.

18. Changes to this Policy

We may update this Policy to reflect changes in the Services, law, vendors, rewards programmes, or data practices. We will publish the updated version on the website and revise the effective date. Where the law requires additional notice or consent for a material change, we will take the required steps.

19. Contact

MUST Market
Iyunga, Mbeya, Tanzania
Email: hassani@mustmarket.store